May 30, 2019
In an increasingly digital world, analog marketing can sometimes provide a refreshing change of pace. In this week’s episode, Gary discusses creating NFL quality mouth-guards for a local high school football team and how it connects with your community. This episode is full of tips for building loyal locals and...
May 23, 2019
The world of dentistry has changed. Patients nowadays walk into the dentist's office with a myriad of expectations. In this episode, Gary and Naren discuss what practices can do to "pre-suade" patients to visit your dental practice. Together, they discuss the role of Google and reviews in attracting patients to your...
May 16, 2019
Most dentists are often so eager to drop PPO plans that they pull the trigger prematurely. This week, Gary outlines specific steps that practices can take before going out-of-network to ensure minimum disruption. If you are a dentist considering dropping PPO plans, be sure to give this episode a listen before making...
May 9, 2019
The hygiene department is an area that is often overlooked in many dental practices. In this episode, Gary and Naren discuss the important role the hygiene department plays in a relationship-driven practice. Gary also debunks the myth that hygiene is a loss leader and outlines how dentists can transform it into a profit...
May 2, 2019
Scientific research suggests a strong correlation between the health of teeth and gums and overall health. It is the responsibility of the dentist to educate the public about this systemic connection. In this week’s episode, Gary and Naren discuss the oral-systemic connection and identifying early warning signs. This...